Woke up this morning to realize that the newspaper was saying something, when I picked it up I realized that the newspaper had an audio card embedded in it. It was the Volkswagen car advertisement in the Hindu Paper. What a brilliant idea to catch the attention of the readers!
I could not help but listen to the audio again and again till my sister told me that I was going to get late to work. I was so excited that I sent out text messages to my friends and colleagues about the amazing idea of the Volkswagen ad and I also this put up as my Facebook status. And now blogging about it!
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Being a PR person I would like to give a standing ovation to the Marketing & PR team of Volkswagen for creating such an impact and to be able to connect to their customers in such an innovative way!
